Starbucks might not know how to make great coffee, but they sure know how to run a business. And it all started right here in Seattle. The very first coffeehouse looks pretty unassuming, but there's a huge line out the door. Clearly not just a quick five-minute wait. I hope there's something worth waiting for in there.
It's funny though—the people who opened the original Starbucks actually sold their stake to focus on developing another coffee chain, Peet's Coffee, but it never grew to comparable scale.
Meanwhile, Starbucks has been trying to break into the premium coffee market. They've opened a few locations in a format that's pretty unusual for them: Starbucks Reserve. It's this massive coffeehouse with an in-house roastery, decent pastries (compared to the rest of their locations), and even a bar serving coffee-based alcoholic drinks. But while they originally planned to open about thirty of these places around the world, they ended up with just six. The first one happens to be right here in Seattle. It looks impressive. And super spacious. Though apparently the one in Shanghai is even more spacious.
It's funny though—the people who opened the original Starbucks actually sold their stake to focus on developing another coffee chain, Peet's Coffee, but it never grew to comparable scale.
Meanwhile, Starbucks has been trying to break into the premium coffee market. They've opened a few locations in a format that's pretty unusual for them: Starbucks Reserve. It's this massive coffeehouse with an in-house roastery, decent pastries (compared to the rest of their locations), and even a bar serving coffee-based alcoholic drinks. But while they originally planned to open about thirty of these places around the world, they ended up with just six. The first one happens to be right here in Seattle. It looks impressive. And super spacious. Though apparently the one in Shanghai is even more spacious.
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